Go Bigger. Go Bolder. Go BRAVIA.

Experience a revolution in home entertainment with the Sony BRAVIA 5 98-Inch 4K Smart Mini LED TV – where cinematic scale meets cutting-edge technology. Engineered for those who want the ultimate screen experience, this colossal display combines breathtaking picture clarity, immersive sound, and intelligent features to redefine what a television can be.

Jaw-Dropping Visuals on a Massive 98-Inch Screen

Step into the action like never before with a 248 cm 4K Ultra HD Mini LED display, designed to deliver unparalleled brightness, deep blacks, and razor-sharp contrast. Powered by XR Backlight Master Drive, every frame bursts with lifelike colour and precision—whether you're watching in bright daylight or a darkened room.

Powered by the Cognitive Processor XR

At the heart of the K98XR55A is Sony’s Cognitive Processor XR, which understands how humans see and hear. It analyzes and enhances every scene in real time—adjusting contrast, depth, motion, and colour to give you visuals that feel truly alive. It's not just smart. It's thinking TV.

Immersive Sound That Matches the Picture

With Acoustic Multi-Audio technology, sound doesn’t just come from the bottom—it comes from where the action happens on-screen. Combined with Dolby Atmos®, 40W speaker output, and XR Surround, you get a rich, three-dimensional audio experience that pulls you into the heart of the story.

Smart. Seamless. Hands-Free.

Built on Google TV, the BRAVIA 5 gives you instant access to over 10,000 apps and streaming platforms. Just say “Hey Google” to control your TV, search content, or manage smart home devices—hands-free. It even works with Apple AirPlay, Alexa, and Chromecast built-in.

Sleek, Minimalist Design

Despite its monumental size, the BRAVIA 5 98” features a sleek, bezel-less design that blends beautifully into any luxury living space. Whether wall-mounted or placed on a stand, it turns your room into a true theatre without overwhelming the decor.