HDR (High Dynamic Range)

HDR elevates your viewing experience by enhancing the contrast between dark and light scenes, creating rich, lifelike colors. Whether you're watching the brightest daylight or the darkest shadows, every detail comes to life with stunning clarity and depth.

PurColor for True-to-Life Colors

PurColor technology delivers a broader spectrum of realistic colors to ensure the images on screen are vibrant and true to life. You’ll feel like you’re part of the action, immersed in the rich colors that paint every scene.

Contrast Enhancer

Flat visuals transform into dynamic, layered imagery with Contrast Enhancer. This feature automatically adjusts contrast levels, giving your favorite movies and shows extra depth and dimension—bringing each frame to life with a level of detail that you’ve never experienced before.

Samsung Knox Security

With Samsung Knox Security, enjoy peace of mind knowing that your personal data and connected devices are safeguarded. Multiple layers of defense, both hardware and software, protect your privacy and keep your smart home secure.

Multiple Voice Assistants

Control your TV effortlessly with Bixby or Amazon Alexa—the choice is yours. Enjoy hands-free interaction and streamline your TV experience without ever lifting a finger. It’s the simplest way to control your smart home.

Tizen OS: The Smart TV Hub

Tizen OS transforms your TV into a one-stop entertainment hub, offering easy access to streaming services, apps, and a wide variety of smart features. Explore thousands of movies, shows, and live TV at your fingertips.

Samsung TV Plus: Endless Free Entertainment

With Samsung TV Plus, you get free access to a growing catalog of live TV and on-demand content, all with no sign-ups or payment required. Enjoy endless entertainment, from premium channels to fresh content, all built into your TV.

Endless Free Content

Enjoy a wide range of free channels, including premium ones, with new content added regularly. From movies and sports to kids' shows and news, there’s always something exciting to watch.

OTS Lite (Object Tracking Sound Lite)

Get 3D surround sound that moves with the action. OTS Lite tracks the visuals on screen and synchronizes the audio, making you feel as though you’re truly immersed in the scene with each passing moment.

Adaptive Sound

Whether it’s a whispering dialogue or a loud explosion, Adaptive Sound uses real-time intelligence to fine-tune audio based on the content you’re watching. It adjusts the sound for optimal clarity and impact, making every soundscape feel richer and more dynamic.

Q-Symphony for Multi-Dimensional Sound

Experience the power of Q-Symphony, where your TV and soundbar work in perfect harmony. This innovative technology allows the soundbar to work alongside the TV speakers, creating a fuller, richer sound without muting the TV’s built-in audio.