Unleash the Power of Apple Intelligence

Effortlessly transform your ideas into words with smart writing tools that proofread, rewrite, and summarize on the go. Want the key takeaways from a meeting? Just record and let Apple Intelligence generate summaries that give you what matters most at a glance. Prioritize emails, respond in style, and stay organized — all without lifting a finger.

Next-Level Photography in Your Pocket

Capture every moment in stunning detail with the versatile new 48MP Fusion Camera system. Whether you’re up close or far away, the Telephoto lens lets you zoom in with 2x optical precision, while the Ultra Wide camera captures dramatic landscapes or intricate macro details with crystal clarity. Want more control? The all-new Camera Control system puts professional tools at your fingertips — just slide, zoom, and click for the perfect shot every time.

Designed to Impress, Built to Last

Encased in aerospace-grade aluminum with colour-infused glass that’s twice as tough as any smartphone glass, the iPhone 16 combines beauty with unmatched durability. Its Ceramic Shield keeps your phone protected from everyday wear and tear, while an enhanced internal design improves heat dissipation for smoother gaming and multitasking.

Action Button: Your Shortcut to Everything

Meet the customizable Action Button, your gateway to instant convenience. Launch your favorite apps, switch modes, or even place a coffee order — all with a single press. It adapts to your routine, making sure everything you need is just a touch away.