PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.
Feel lifelike shade of color as intended in powerful 4K
Crystal Processor 4K
Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.
Feel the reality of 4K UHD Resolution
4K UHD resolution
4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.
See dark and light in every scene
High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.
TV and soundbar orchestrated in perfect harmony
Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.
Smooth motion for a clear picture
Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.
More screen, less bezel
A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.
Clean Cable Solution
Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.
Choose whatever voice assistant you are used to
Multi Voice Assistant
Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.
Free TV, no strings attached
Samsung TV Plus
Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.
Spend time watching, not searching
Meet the content forward browsing experience that speeds up finding what to watch across live TV and OTT. Now it's easy to find your favorite movies and TV shows all in one place.